Micromax Mad A94 Launched, Pays You To Watch Ads

Micromax Canvas Mad A94 Launched, Pays You To Watch Ads

Micromax has launched a smartphone dubbed MAd A94, which comes pre-loaded with Micromax Mad app. This app is for the people who love ads and will pay people money for watching advertising.

Watching an ad and getting paid for it is a 4 step process. Users will have to watch ads through the MAd app and earn points from every advertisement one views, which then can be converted into rupees. The money will eventually will be credited into their postpaid/pre-paid accounts. With one time registration, the service will work for all opted-in subscribers across all telecom operators.

Commenting on the launch, Mr. Rahul Sharma, Co-founder, Micromax said “With the launch of Micromax MAd, we aim to create a powerful medium to interact, engage, entertain and connect with the consumers by lending them our ears to voice their areas of interest, preferences and incentivizing it for them through reward. This service would provide a high engagement communication channel for the brands to break away from the clutter.

It is also going to prove to be a game changer for operator eco-system who are looking at newer and innovative ways to help them improve their profitability from every user. This unique service would also prove to be very significant for mobile eco-systems by solving the problem of ARPU (Average revenue per user), and contributing to the overall profitability.

Now let us talk a bit about the specifications of the Micromax MAd A94. It sports a 4.5 inch full touch screen sporting a 5MP rear and front camera. The smartphone packs a 1.2 GHz quad core processor and an 1800 mAh battery. It runs on Android Jelly Bean 4.2.2.

Other than the unique MAd application, the phone packs lot of fun and new features like M!Live portal to download unlimited Games, Videos, Wallpapers & Music , BBM & Hike for Instant Messaging, Spuul to Watch Free Movies, Kingsoft Office to read, write and edit attachments On-the-Go, Opera Mini browser for optimal net surfing. The phone supports Bluetooth v4.0 and Wi-Fi.

Shubhodip Pal, Chief Marketing Officer, Micromax said, “Micromax Advertising Application, MAd, is our unique attempt to create a win-win for the Mobile Eco-system where our customer not only gets delighted with the device hardware, but also with the unique application that will be supported across all GSM telecom operators and works well for both prepaid & postpaid customers. The launch of the MAd would be supported a clutter breaking 360 degree marketing campaign across print, online and TV. We have already kick started the digital leg of the campaign with ‘Guess the Ad Campaign’ which has received an overwhelming response from the ad-crazy audiences across social media platforms. First of its kind, the campaign is truly a tribute to the advertising world appreciating some amazing advertisements by leading brands.”

The best price in India for taking home a Micromax MAd A94 is Rs. 8,490.

Now this is not the first time a brand is offering people to get paid to watch ads.
Micromax has managed to get a connect with the Indian youth and they are planning to leverage the same through this initiative. We don’t feel that it will have an earth shattering impact on the Indian mobile industry and are actually looking forward to the Canvas 5.

Key Specifications of Miromax MAd 94
1.2GHz Quad Core processor
4.5 inch full touch display
Android 4.2.2(Jelly Bean)
1800 mAh battery; Talktime of up to 5 hours, Standby time of up to 150 hours, browsing time of up to 4 hours
5MP AF Rear Camera; 5MP AF Front Camera
MAd application(MAd About Advertising)
Other Preloaded Apps – M!live, Hike , Opera Mini, Kingsoft Office, Spuul, BBM, games, FOTA
Bluetooth v4.0, Wi-Fi